Core Purpose
核心宗旨
To advance and deepen brand development and franchising across Asia.
致力於推動和促進亞洲品牌與特許經營的深度發展。

Founded on 18 June 2014 by successful entrepreneurs, ABFA is a socially-driven, globally-minded think-tank specialising in franchise replication, brand IP incubation and cross-border expansion — a one-stop platform empowering Asia Pacific brands to reach the world.
亞太品牌發展及加盟協會成立於 2014 年 6 月 18 日,由一群創業有成、 熱心服務社會的企業家共同組成。深耕品牌特許複製與出海渠道, 是兼具社會責任與國際視野的全球一站式出海賦能智庫。
To advance and deepen brand development and franchising across Asia.
致力於推動和促進亞洲品牌與特許經營的深度發展。
A council of top branding experts, franchise strategists and successful founders — an ecosystem of resources, business models and shared intelligence.
結合頂級品牌形象、特許經營專家與成功企業家,提供豐富的行業資源、前沿商模與資源共享生態。
Leveraging proven brand-building expertise and a strong international network to help enterprises break bottlenecks and step onto the world stage.
憑藉成功的品牌推廣經驗與強大的國際會員網絡,有效協助創業與實業品牌跨越瓶頸,成功躍上世界舞台。
HKTDC seminars, IFA dialogue, Asia Pacific Top Brand Awards and support from Hong Kong's political and business leaders.
貿發局主講、與 IFA 對話、亞太卓越品牌大獎、政商巨頭全力支持。
The light-asset Cloud Chain model, GBA & ASEAN expansion, and the youth entrepreneurship incubation platform.
輕資產雲連鎖模式、大灣區與東盟拓展、新世代青年創業孵化。
President Karen Kwan, CEO Simon Ko, Secretary General Kevina Kwong, plus a think-tank of IP, capital, AI and cross-border experts.
會長關熙議、總裁高志文、秘書長鄺祉澄,及 IP、資本、AI 與跨境專家智庫。

Co-presented with Metro Finance and hosted at the Harbour Grand Kowloon InterContinental, ABFA's flagship awards honour franchise systems and independent brands that exemplify discipline, originality and regional impact.
與新城財經台強強聯手,於海景嘉福洲際酒店成功舉辦《亞太特許經營卓越品牌》 及《亞太自主卓越品牌》選舉,表揚業界傑出代表。
Honoured guests have included Dr. Bernard Chan Pak-li (Under Secretary for Commerce and Economic Development), NPC deputy Ip Kwok-him JP, and German Pool CEO Chan Ka-yin JP, celebrating winners such as Century 21, Wong Fu Wedding and Yat Pin Soy Milk.
歷屆大獎邀得商務及經濟發展局副局長陳百里博士、全國人大代表葉國謙 JP、 德國寶集團行政總裁陳嘉賢 JP 擔任主禮嘉賓,表揚世紀 21、煌府婚宴、 壹品豆漿等優秀企業。

Membership is by application. We welcome operators of established brands, emerging founders with franchise ambitions, and professional advisors who serve the sector. Each cohort is small by design.
會員以申請制加入。歡迎已具規模的品牌經營者、具備特許經營志向的新晉創業家, 以及服務業界的專業顧問。每屆名額嚴選,維持精緻規模。
For membership, awards nomination, sponsorship or speaking enquiries — reach out directly. We reply within two working days.
會員申請、選舉提名、贊助合作或演講邀請,歡迎直接聯絡,兩個工作天內回覆。